Intellectual Property Policy

Last Updated: 19.06.2026

Welcome to Crafiya. This Intellectual Property Policy explains the ownership, protection, permitted use, and restrictions related to Crafiya’s brand assets, website content, product designs, creative materials, and other intellectual property.

By accessing our website, browsing our products, purchasing from Crafiya, or interacting with our brand, you agree to the terms mentioned in this Intellectual Property Policy.

1. Business Information

Business Legal Name: Crafiya
Brand Name: Crafiya
Business Type: Proprietorship
Registered Business Address: 338, Munshi Mahollo, Olpad, Surat, Gujarat, India – 394540
Customer Support Email: care@crafiya.com
Phone / WhatsApp: +91 823 888 5527
Grievance Officer: Nasim Malek

2. Ownership of Intellectual Property

All intellectual property related to Crafiya belongs to Crafiya or is used by Crafiya with permission.

This includes, but is not limited to:

  • Brand name “Crafiya”
  • Tagline “Wear Your Story”
  • Logo, symbols, icons, and brand marks
  • Product images and videos
  • Website photographs and styling visuals
  • Product descriptions
  • Website content and copywriting
  • Founder story and brand story
  • Packaging designs
  • Labels, tags, cards, and printed material
  • Social media content
  • Advertising creatives
  • Graphics, illustrations, and banners
  • Product design concepts
  • Handmade jewellery patterns and styling arrangements
  • Overall brand identity, look, and feel

No customer, visitor, seller, competitor, reseller, influencer, agency, or third party may use Crafiya’s intellectual property without written permission from Crafiya.

3. Brand Name and Logo

The name Crafiya, the Crafiya logo, brand styling, and related visual identity are valuable brand assets.

You are not allowed to copy, reproduce, imitate, modify, distribute, sell, publish, or commercially use the Crafiya brand name, logo, tagline, or any similar mark that may create confusion with Crafiya.

This includes use on:

  • Websites
  • Social media pages
  • Online marketplaces
  • Product packaging
  • Advertisements
  • Business cards
  • Labels or tags
  • Promotional material
  • Resale listings
  • Any commercial or non-commercial platform

4. Tagline Protection

The tagline “Wear Your Story” is part of Crafiya’s brand identity.

No person or business may copy, use, reproduce, or imitate this tagline in a way that creates association, confusion, or similarity with Crafiya’s jewellery, fashion accessories, handmade products, or related business activities.

5. Website Content

All website content on Crafiya’s website is protected as Crafiya’s creative and commercial material.

This includes:

  • Text
  • Images
  • Videos
  • Product pages
  • Collection names
  • Product descriptions
  • Policy pages
  • Banners
  • Graphics
  • Icons
  • Blog content
  • About page content
  • Brand story content
  • Marketing messages
  • Design layout

Users may browse the website for personal shopping purposes only.

No website content may be copied, downloaded, scraped, republished, translated, modified, sold, reused, distributed, or uploaded to another website or platform without written permission from Crafiya.

6. Product Images and Videos

All product images, product videos, model images, styling images, packaging images, and promotional visuals created or used by Crafiya belong to Crafiya or are used with permission.

Customers, resellers, competitors, or third parties are not allowed to use Crafiya’s images or videos for their own commercial purpose, resale listing, advertisement, social media page, catalogue, website, or marketplace listing without written permission.

Unauthorized use of product images or videos may result in legal action.

7. Product Designs and Creative Concepts

Crafiya creates handmade beaded jewellery, shell jewellery, cowrie jewellery, earrings, necklace sets, choker sets, bracelets, anklets, beaded waist belts, cowrie waist belts, and accessories.

Our products may include creative design concepts, bead arrangements, shell combinations, colour combinations, styling patterns, and handcrafted visual identity.

While handmade and traditional craft inspiration may exist in the public domain, Crafiya’s original product arrangements, photographs, styling, presentation, packaging, collection concepts, and brand expression are protected as Crafiya’s creative work.

No person or business may directly copy, imitate, reproduce, manufacture, sell, or commercially exploit Crafiya’s original designs, product presentation, or brand style in a manner that creates confusion or unfairly benefits from Crafiya’s brand identity.

8. Handmade and Cultural Inspiration

Crafiya’s designs are inspired by handmade artistry, beadwork, shell jewellery, cowrie elements, tribal craft traditions, bohemian styling, and modern fashion aesthetics.

Crafiya respects traditional craft, artisan heritage, and cultural inspiration.

However, customers and third parties understand that inspiration from craft traditions does not give any person the right to copy Crafiya’s original product photography, brand identity, product presentation, packaging, product descriptions, or specific creative expressions.

9. Social Media Content

All content published on Crafiya’s official social media pages, including Instagram, Facebook, Pinterest, WhatsApp, YouTube, or any other platform, belongs to Crafiya or is used with permission.

No person may copy, repost, download, edit, watermark, sell, or use Crafiya’s social media content for commercial purposes without written permission.

Customers may share Crafiya’s official posts, tag Crafiya, or repost content for personal appreciation, provided that proper credit is given and the content is not modified, misused, or used for competing business purposes.

10. User-Generated Content

If customers share photos, videos, reviews, testimonials, comments, or social media posts featuring Crafiya products and tag or mention Crafiya, they may grant Crafiya permission to repost, share, display, or use such content for marketing, promotional, website, or social media purposes.

Crafiya may use such content with credit where reasonably possible.

Customers should not submit or tag content that violates the rights of any third party.

If any customer wants their user-generated content removed from Crafiya’s marketing or social media pages, they may contact us at care@crafiya.com.

11. Reviews and Testimonials

Customer reviews, feedback, testimonials, product ratings, and submitted content may be displayed on our website, social media, advertisements, or marketing materials.

Crafiya may edit reviews or testimonials for clarity, grammar, formatting, or length, without changing the core meaning.

Customers must not submit false, abusive, misleading, defamatory, copied, or unlawful content.

12. Prohibited Use

You are strictly prohibited from:

  • Copying Crafiya’s logo, brand name, or tagline
  • Creating a confusingly similar brand or logo
  • Using Crafiya product photos for resale or promotion
  • Copying website content or product descriptions
  • Copying Crafiya’s packaging style or brand presentation
  • Selling counterfeit or imitation products under Crafiya’s name
  • Misrepresenting yourself as connected with Crafiya
  • Creating fake Crafiya pages, accounts, listings, or advertisements
  • Using Crafiya’s intellectual property for misleading, fraudulent, or competing purposes
  • Removing watermarks, credits, or brand marks from Crafiya content
  • Using Crafiya content in a way that harms the brand reputation

13. Reselling and Commercial Use

Customers purchase Crafiya products for personal use unless otherwise approved in writing.

No person may resell Crafiya products, use Crafiya’s product images, create marketplace listings, or represent themselves as an official seller, distributor, wholesaler, or partner of Crafiya without written authorization.

Any unauthorized resale, imitation, fake listing, or misuse of Crafiya’s brand identity may result in legal action.

14. Reporting Intellectual Property Misuse

If you notice any misuse of Crafiya’s brand name, logo, product images, designs, website content, fake social media page, counterfeit product, or unauthorized listing, please report it to us.

Please contact:

Email: care@crafiya.com
WhatsApp: +91 823 888 5527

Your report should include:

  • Link or screenshot of the misuse
  • Name of the platform or website
  • Description of the issue
  • Any supporting proof or details

15. Action Against Infringement

Crafiya reserves the right to take appropriate action against any unauthorized use, copying, imitation, infringement, misuse, counterfeiting, or misrepresentation of its intellectual property.

Such action may include:

  • Sending takedown requests
  • Reporting fake accounts or listings
  • Sending legal notices
  • Filing complaints with platforms or marketplaces
  • Claiming damages, losses, or legal remedies
  • Taking civil or criminal action, where applicable

16. No Transfer of Rights

Purchasing a product from Crafiya does not transfer any intellectual property rights to the customer.

Customers receive ownership of the physical product purchased, but not the copyright, trademark rights, design rights, image rights, brand rights, or other intellectual property rights related to Crafiya.

17. Third-Party Intellectual Property

Crafiya respects the intellectual property rights of others.

If you believe that any content on our website or platform infringes your intellectual property rights, please contact us with complete details and supporting documents.

We will review genuine complaints and take reasonable action where required.

18. Policy Relationship

This Intellectual Property Policy should be read together with Crafiya’s other website policies, including:

  • Terms & Conditions
  • Privacy Policy
  • Shipping Policy
  • Return, Exchange & Refund Policy
  • Cancellation Policy
  • Payment Policy
  • Contact & Grievance Redressal Policy
  • Disclaimer Policy

In case of any conflict, the specific policy related to the issue will apply.

19. Changes to This Policy

Crafiya reserves the right to update, modify, or revise this Intellectual Property Policy at any time.

Updated versions will be posted on this page with the revised “Last Updated” date.

Customers and website visitors are encouraged to review this policy periodically.

Continued use of our website after changes means you accept the updated policy.

20. Governing Law and Jurisdiction

This Intellectual Property Policy shall be governed by and interpreted in accordance with the laws of India.

Any dispute related to intellectual property, brand misuse, website content, product images, logo, tagline, designs, orders, or this policy shall be subject to the jurisdiction of the courts located in Surat, Gujarat, India.

21. Contact Information

For any questions, permissions, reports, or complaints related to Crafiya’s intellectual property, please contact:

Crafiya
338, Munshi Mahollo, Olpad, Surat, Gujarat, India – 394540
Email: care@crafiya.com
Phone / WhatsApp: +91 823 888 5527
Grievance Officer: Nasim Malek

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